Privacy Statement

Introduction

We respect your privacy and, as such, we are committed to responsibly managing and treating with the utmost respect and confidentiality any individual information collected during the course of our dealings with our customers. We value the trust our customers have placed in us when providing personal information, and limit the collection and use to maintain the highest level of service to our customers.

Purpose of this Policy

This policy outlines:
- what personal information we collect and how it is collected during the course of running our business;
- what we do with any personal information received; and, - how we ensure that this information is treated in accordance with the requirements of the Privacy Act.

Information Collected

At all times there is no obligation for our customers to provide us with personal information – unless it is a necessary requirement to fulfil an order or to provide another customer service function. Customer delivery and contact details are stored and purchase history details may also be collected.

Use of Information Collected

All information Longhorn collects through the course of normal business dealings remains confidential. Longhorn does not disclose personal information to any other organisations unless the owner of that information has given their consent. We only use the information for processing orders or for internal marketing purposes which may include:
- fulfilment of orders;
- statistical analysis of customer shopping habits, interests, and preferences;
- analysis of relevance of our special offers and promotions and sending information about these promotions and products including sending information by e-mail providing the customers consent has been given for this service.

Security of Information Collected

Longhorn takes all reasonable precautions to ensure that any personal information received is kept confidential. For delivery of orders placed through our website, it is necessary to disclose some personal information to third parties such as delivery contractors. No personal information will be disclosed to any other third party without your consent. Any credit card details given are destroyed once payment has been taken.

Website and E-mail

We fully understand that when shoppers visit our website they may not wish to register as a member. We obviously respect this and leave membership fully optional, and have built the site to make it as easy as possible to be removed from any mailing lists on request. We do not send any unsolicited emails and every email sent provides an opportunity to be removed from further emailing. The Longhorn website uses cookies which are small amounts of information stored on the user’s computer by our web site server. These cookies identify the user’s browser but they do not identify the user personally and no sensitive information is stored within the Longhorn website cookies. Our website uses SSL (Secure Sockets Layer) technology at the checkout section, to protect your credit card details and other information. A padlock/key is displayed either in the lower right hand corner or top bar of the user's screen when the SSL technology is in action - indicating a secure site. We do not encourage (and in fact advise against) sending any sensitive information by email, as information sent by email is not encrypted and therefore not a secure mode of transmission.

Feedback

We welcome feedback on this policy or on any matters relating to Longhorn. If you have any comments, suggestions, or questions, please contact us at any time by submitting a support ticket, sending an email, faxing us on (0845) 166 1531, or phoning on (0845) 166 1530.